Andrew Fumento
Copywriter
“One person can make a positive difference – no one is a no one.”
Me and my son!
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I’m a Copywriter who also directs radio spots in the Marketing & Advertising and Entertainment industries.
I specialize in Humor and Heart. I've been a writer as long as I can remember — my dad taught me to walk by having me hold a pen instead of his finger. He let go of the pen, I kept walking. I've had a pen in my hand ever since. I also have a lifelong love of advertising. I wrote my first "commercial," for Jif peanut butter, when I was in third grade. I convinced my parents and two thirds of my friends' parents to switch to Jif with my slogan, "Choosy parents choose Jif!" — not a bad conversion rate for my first ad! Fast forward... I'm now a Copywriter for media and technology companies including Lenovo, Philips Interactive, Sony, Warner Bros., and Universal. |
At Warner Home Entertainment, I was a Senior Copywriter — and later, the Director of Editorial — producing, writing, and editing the content on over 10,000 Warner titles and on multiple entertainment websites. I also produced special features and online content, and designed user interfaces with innovative navigational functionality and structure.
I've produced creative content for everything from billboards and radio to multimedia and social media campaigns. In my spare time, I write public service announcements. I've written more pro bono PSA video scripts & campaigns than anyone in the multiverse! I'm always trying to make the world a better place, especially for children and those who used to be children. I'm humbled and honored to sit on the Desire to Inspire Foundation's Board of Directors. Desire to Inspire is a nonprofit that connects with communities globally to break the cycle of extreme poverty.
I create unforgettable advertising moments with humorous, heartfelt and memorable copy, capturing customers' attention and making a positive, lasting impression. I can help you grow your business and connect to your customers through humor with heart.
But don't just take my word for it...
I've produced creative content for everything from billboards and radio to multimedia and social media campaigns. In my spare time, I write public service announcements. I've written more pro bono PSA video scripts & campaigns than anyone in the multiverse! I'm always trying to make the world a better place, especially for children and those who used to be children. I'm humbled and honored to sit on the Desire to Inspire Foundation's Board of Directors. Desire to Inspire is a nonprofit that connects with communities globally to break the cycle of extreme poverty.
I create unforgettable advertising moments with humorous, heartfelt and memorable copy, capturing customers' attention and making a positive, lasting impression. I can help you grow your business and connect to your customers through humor with heart.
But don't just take my word for it...
"Andrew Fumento is not only a precise and proactive copywriter, but also an inspiring team player, with an eye toward the big picture."
— Donnie Roache, Vice President, User Interface Group at Warner Bros. Home Entertainment
"Andrew worked with multiple cross-functional and cross-divisional teams to develop and manage new video formats for DVD, HD-DVD and Blu-ray Disc. He was a constant contributor to the thought processes that led to the innovations that have kept Warner products on the leading edge of the Home Entertainment industry. His conceptual work amplified by his detailed mapping of interactivity were foundations that made DVD a pleasurable and highly successful user experience."
— John Richards, Senior Vice President, Worldwide Creative Services at Warner Bros. Home Entertainment
"Andrew is among the most conscientious and dedicated executives I've had the pleasure of working with. He offers the unique ability to think creatively while simultaneously balancing the business objectives of a given project."
— Del Necessary, Principal, Mesmeric Media
Read more recommendations, check out some of my writing samples, or feel free to contact me. Make it a great day!