Copywriter & Content Writer
"Andrew is a Master Jedi Copywriter and a Creative Storyteller. He uses the Force to spin stories that compel others to take positive action — to help make this a better world! BTW there's a rumor, that Andrew started, that he can do a mean (or rather) nice Yoda impression." ~ "Unknown"
I’m a Copywriter who also directs voice-over talent in the Marketing & Advertising and Entertainment industries.
I specialize in: Humor, Heart, and Humor with Heart.
I've been a writer as long as I can remember — my dad taught me to walk by having me hold a pen instead of his finger. He let go of the pen, I kept walking. I've had a pen in my hand ever since.
I'm now a Copywriter for media and technology companies including Lenovo, Philips Interactive, Sony, Warner Bros., and Universal.
At Warner Home Entertainment, I was the Senior Copywriter — and later, the Director of Editorial — writing, and editing the content on over 10,000 Warner titles and on multiple entertainment websites.
I've produced creative content for everything from billboards and radio to multimedia and social media campaigns. In my spare time, I write public service announcements. I've been told I've written more pro bono PSA video scripts & campaigns than any person in the multiverse — including 15 holiday-themed and 20 Twilight Zone-like.
I've been told I create unforgettable advertising moments with humorous, heartfelt, and memorable copy, capturing customers' attention and making a positive, lasting impression.
But don't just take my word for it...
"Andrew Fumento is not only a precise and proactive copywriter, but also an inspiring team player, with an eye toward the big picture."
— Donnie Roache, Vice President, User Interface Group at Warner Bros. Home Entertainment
"Andrew worked with multiple cross-functional and cross-divisional teams to develop and manage new video formats for DVD, HD-DVD and Blu-ray Disc. He was a constant contributor to the thought processes that led to the innovations that have kept Warner products on the leading edge of the Home Entertainment industry. His conceptual work amplified by his detailed mapping of interactivity were foundations that made DVD a pleasurable and highly successful user experience."
— John Richards, Senior Vice President, Worldwide Creative Services at Warner Bros. Home Entertainment
"Andrew is among the most conscientious and dedicated executives I've had the pleasure of working with. He offers the unique ability to think creatively while simultaneously balancing the business objectives of a given project."
— Del Necessary, Principal, Mesmeric Media