Resume
"It takes genius to see genius (not that I'm a genius, of course)."
~ Someone Wise
I'm a Copywriter and Content Writer in the advertising and entertainment industries. I've produced humorous and compelling creative content for every format, from billboards and broadcast spots, to multimedia and social media campaigns for media and technology companies like Lenovo, Philips Interactive, Sony, Warner Bros., and Universal.
~ Someone Wise
I'm a Copywriter and Content Writer in the advertising and entertainment industries. I've produced humorous and compelling creative content for every format, from billboards and broadcast spots, to multimedia and social media campaigns for media and technology companies like Lenovo, Philips Interactive, Sony, Warner Bros., and Universal.
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- Contact Me for more information.
ANDREW FUMENTO
linkedin.com/in/andrewfumento
andrewfumento@gmail.com
818.298.7707
HIGHLIGHTS
COPYWRITING EXPERIENCE
American Red Cross, Los Angeles, CA 8/2021–Present
Web Content Copywriter & Copy Editor Volunteer
• Script, cast, produce, and direct PSA video ads, including the forthcoming, “The Greatest Gift.”
• Write PSA campaigns, website copy, taglines, and online ads to increase client exposure and profits.
• Consult on content and social media strategy, including writing and producing targeted content for social media.
Freelance Copywriter, Los Angeles, CA 1/2012–Present
Principal – Clients include: Lenovo, Sony Pictures Television, Universal Television, WriteForMe
• Execute marketing strategies from briefs, creating memorable ad campaigns from concept to completion.
• Script, cast, produce, and direct humorous social good broadcast spots.
Warner Home Entertainment, Creative Advertising, Burbank, CA 7/2000–12/2011
Senior Copywriter / Director, Editorial DVD & New Media
• Increased DVD sales and revenue by enhancing consumer experience on over 10,000 Warner titles, through writing, editing and proofreading DVD menus, package copy, tag lines, BD-Live and web copy.
• Produced special features for NatGeo and family titles.
• Designed templates and user interfaces, navigational functionality and structure.
• Managed and created collateral material, acted as liaison with talent and their reps, legal, vendors and writers.
Richard Newman & Associates, Champaign, IL pre-Y2K
Copywriter, VO Director
• Scripted, casted, produced, and directed radio spots.
• Created ad campaigns from concept to completion, addressing client needs and winning six-figure accounts.
• Wrote copy for TV commercials, print ads, press releases, OOH (billboards), and brochures, increasing client ROI.
Penta Corporation, Champaign, IL pre-Y2K
Copywriter
• Outlined marketing strategies and created ad campaigns from concept to completion that addressed clients’ needs.
• Wrote radio spot, print, outdoor and brochure copy.
EDUCATION
University of Illinois, Urbana, IL BA, Sociology. Minored in psychology.
linkedin.com/in/andrewfumento
andrewfumento@gmail.com
818.298.7707
HIGHLIGHTS
- 5+ years agency experience as Copywriter, and Broadcast Director.
- Served as Sr. Copywriter managing/editing writers at Warner Home Entertainment (WHE) 5+ years.
- Wrote humorous and serious copy as Copywriter at two advertising & marketing agencies.
- Acted as Director, Editorial / DVD & New Media at WHE 10+ years
– overseeing five direct subordinates (including three writers), and three vendor teams of 12 subordinates. - Started as an Assistant at Warner Home Entertainment
– within six months was promoted to Manager, bypassing Coordinator and Analyst positions. - Wrote and produced Warner Home Entertainment websites.
- Wrote and directed radio social good ad campaigns.
- Founder, PSA a Day, and Social Media Manager for PSA a Day, and for Natural Disasters (9/2018-Present).
- Board Member, Desire to Inspire Foundation (1/2020-Present).
- Contributing author to “Believe in the Positive Impact You are Making!” (12/2022).
- Writer of three Medium.com PSA/Ad articles that each received 2,000+ claps – only top 1% reach that high.
- Originator and author of over 50 pro bono PSA campaigns (most of which contain video scripts).
COPYWRITING EXPERIENCE
American Red Cross, Los Angeles, CA 8/2021–Present
Web Content Copywriter & Copy Editor Volunteer
• Script, cast, produce, and direct PSA video ads, including the forthcoming, “The Greatest Gift.”
• Write PSA campaigns, website copy, taglines, and online ads to increase client exposure and profits.
• Consult on content and social media strategy, including writing and producing targeted content for social media.
Freelance Copywriter, Los Angeles, CA 1/2012–Present
Principal – Clients include: Lenovo, Sony Pictures Television, Universal Television, WriteForMe
• Execute marketing strategies from briefs, creating memorable ad campaigns from concept to completion.
• Script, cast, produce, and direct humorous social good broadcast spots.
Warner Home Entertainment, Creative Advertising, Burbank, CA 7/2000–12/2011
Senior Copywriter / Director, Editorial DVD & New Media
• Increased DVD sales and revenue by enhancing consumer experience on over 10,000 Warner titles, through writing, editing and proofreading DVD menus, package copy, tag lines, BD-Live and web copy.
• Produced special features for NatGeo and family titles.
• Designed templates and user interfaces, navigational functionality and structure.
• Managed and created collateral material, acted as liaison with talent and their reps, legal, vendors and writers.
Richard Newman & Associates, Champaign, IL pre-Y2K
Copywriter, VO Director
• Scripted, casted, produced, and directed radio spots.
• Created ad campaigns from concept to completion, addressing client needs and winning six-figure accounts.
• Wrote copy for TV commercials, print ads, press releases, OOH (billboards), and brochures, increasing client ROI.
Penta Corporation, Champaign, IL pre-Y2K
Copywriter
• Outlined marketing strategies and created ad campaigns from concept to completion that addressed clients’ needs.
• Wrote radio spot, print, outdoor and brochure copy.
EDUCATION
University of Illinois, Urbana, IL BA, Sociology. Minored in psychology.
"If you think nobody cares or nobody cares enough, you may call me... 'nobody.'"