Samples


These are some examples of my work, including ad campaigns, PSAs, copywriting for interactive content decks and DVD inserts, excerpts from my broadcast directing reel, outdoor and print samples, and voiceover clips.
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 Scroll down to view examples of my work, or ​Contact Me for additional samples.​ You can also read more of my writing on Medium.

Memes

Here's an example of a meme I made for Facebook... view more PSA memes. 

Video Scripts

Homage Ad Campaigns
Due to NDAs, I can't share samples of my real ad campaigns, so here are some spec writing examples. Even though these are homage ads — AKA Real Imitation ads — they do give you an idea of the content I can create for you when we work together. My social ad campaigns include: "Ain't Peter," "Grassland Fever," and "Vitamin 'F.'" My radio copywriting samples include: "Second Nature" and "Vitamin 'F'" — as well as my VO directing samples below. Other samples available upon request.
Public Service Announcement Campaigns (PSAs)
The day my now 10-year-old son George "Georgie" Bailey was born, a friend told me that she felt bad for any child born into this world. Not quite the reaction I expected.

Instead of celebrating the greatest day of my life, I felt panic-stricken. However, she had a point. And thus started my mission to help make this a better world for children, those who used to be children, animals and the planet.

​That very day, I wrote my first pro bono public service announcement re: Child Abuse Prevention. And I haven't stopped writing...

I've written over 50 more, including these:

DVD Interactive Content & Inserts

A few examples of the content I created for over 10,000 DVD titles.
​Blacklist: S2 TV Series DVD Insert - View/Download Content Deck (PDF)
By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=47656936
Wizard of Oz: DVD Interactive Content, Navigation, Menus, and Special Features - View/Download Content Deck (PDF)

​Wizard of Oz: DVD Insert
The Grinch: DVD Interactive Content, Navigation, Menus, and Special Features - View/Download Content Deck (PDF)


​VO Directing Reel

Here are some humorous and serious radio spots I wrote, cast and directed.
Just My Lock: Humorous radio spot. Wrote, cast, and directed.

​Permission Required: Humorous radio spot. Wrote, cast, and directed -- including a child actor.

​Permission Required - ​Cutdown: Humorous radio spot. Wrote, cast, and directed -- including a child actor.

​Miss File: Humorous radio spot. Wrote, cast, and directed.

​Miss File - Cutdown: Humorous radio spot. Wrote, cast, and directed.

​Whelmed: Serious radio spot. Wrote, cast, and directed -- including two child actors.

​Perplexed: Serious radio spot. Wrote, cast, and directed.

Outdoor / Print

​Voiceover

For Lenovo - my tagline / announcer VO won 1st place in a Tongal copywriting award. Yes, more than three people entered. Sheesh.